SmileMore Marketing – Website Maintenance & WooCommerce Catalog Management
Industry
Region
Duration
Tech Stack
HTML
CSS
PHP
JavaScript
WordPress
About Project
SmileMore Marketing is a dental branding and print agency based in Chicago, IL. They serve independent dental practices across the US with custom-designed print materials — referral pads, appointment cards, business cards, brochures, magnets, rack cards, and more. Their WordPress and WooCommerce website is where clients browse products, book free design consultations, and download their catalog.
Seerox was brought on as their ongoing digital partner under a monthly retainer engagement. The scope of work covered four key pillars: website maintenance and technical upkeep, product catalog management, new page creation, and content refinement — ensuring the site remained accurate, bug-free, fast, and optimized as the business continued to grow.
The Challenge
As SmileMore Marketing expanded its offerings, their website required continuous updates and technical oversight:
- The product catalog required ongoing updates. As new print products were introduced, the WooCommerce listings needed to reflect them — with current imagery, accurate descriptions, and proper category placement.
- Some contact and consultation forms had stopped working correctly, which meant client inquiries weren’t always coming through as expected.
- Over time, plugin and WordPress core updates had introduced some compatibility issues — including minor layout inconsistencies on mobile and a slider that wasn’t rendering as intended.
- As the business expanded with new offerings and promotions, new landing pages needed to be created quickly to support them.
- Some existing page content — particularly around their services and savings plan — had become outdated and needed to be refreshed to reflect where the business currently stood.
The Solution
Seerox provided structured, ongoing support through a monthly maintenance approach:
- For the product catalog, we added new products as they were introduced (including greeting cards, stickers, notepads, excuse pads, and profile cards), updated product images with current mockups, and improved product descriptions for clarity.
- For maintenance, we managed WordPress core, theme, and plugin updates, fixed the broken form submissions, and resolved the mobile layout and slider display issues.
- For new pages, we built and launched landing pages and shop sub-sections as needed, keeping them consistent with the existing site design and including consultation booking CTAs.
- For content, we went through existing pages and updated copy, headings, and media where things had drifted from the current brand messaging.
The Results
- Contact forms working correctly with no missed submissions
- WooCommerce products added or updated with current imagery and descriptions
- New product categories live in the shop
- New landing pages launched as requested
- Site kept stable through ongoing update cycles
- Page content updated to reflect current offerings across the site
Testimonials
What our clients say about us
Cedric Marveggio
Great experience for WordPress sites and plugin development
Dean Richardson
Seerox embodies the very best of professional web services, from design to website function to SEO integration from the ground up.
The service is always prompt, and directions are followed perfectly. One of the ways they most impressed me was attention to detail. I give the Highest Recommendation to Seerox, as they always exceed my already high expectations.
Christine Bahu
I’ve worked with Seerox on a consistent basis for over two years and I have never been disappointed! Deadlines are consistently met, communication is easy, and there hasn’t been a programming challenge they couldn’t resolve. I know they have many clients, but I’m treated like I’m the only one. I highly recommend Seerox.
DREZZ 2 IMPREZZ
super fast and perfect communication, would absolutely recommend
Hamza Alkharousi
We hired Mughees to work on a WordPress plugin, he is professional, and always tries to do his best.
Matthew Butler
Mughees did the job I needed to the highest level in a short and efficient amount of time!
Keyword Management
I’ve had the privilege of meeting Seerox through another business partner …
Jeremy Fuller
When Mughees says he will get something done he means it. I highly recommend his company and his team. They are good at what they do and get stuff done quick. We have worked with him on lots of projects and every single one works great! If you are looking for programming, web design, php or javascript work getting done his team can handle it.
Sam Jackson
All the feedback about Mughees at Seerox is true! We had a contractor who left us at the end of the project incomplete, days from our deadline, leaving us in a terrible position. We got in contact Mughees on a Saturday morning. He met with me 15 mins from the initial chat and got to work on it right away. He worked all through the weekend and the early part of the week to get the job completed. He understood our deadline and worked on the project like it was his own. He genuinely cared about getting the job done well, and on time for us.
His professionalism, communication, attention to detail is excellent. He was very clear on what he was doing, outlined everything in detail to us, and delivered in 4 days what the previous contractor could not do in 2 weeks.
We have dealt with a lot of contractors over the years. I can say with certainty that Mughees at Seerox is simply the best we have dealt with.
Aaron Wong
I have worked with Mughees and his team and am very pleased with the quality of work and the responsiveness. His team has managed to solve the issues I have with my website and often go the extra mile
Bobby Laurie
I’ve worked with them many times and each time was a great experience. They’ve helped to solve problems, make enhancements or customizations and always did the project above expectations.
Fiona Richardson
Seerox embodies the very best of professional web services, from design to website …
Zvonko Pino
Good business partner, your responsibility and quality work are a guarantee of success….
Mark Ciarella
We have completed several projects with Seerox and we are very happy with their professionalism, dev skills and attention to detail. Some of the projects have been simple website builds and some projects have been large custom sites that required significant custom development including custom plugin development. Seerox and Mughees (My main contact) have always been very responsive to my requests and very reliable in meeting timelines. There have been times where we work all night to meet deadlines and they are always dedicated to my job and work hard. I highly recommend Seerox!
Frank Tuthill
Mughees & the Seerox team are extremely capable. They handled a complex scoring matrix containing thousands of variables and incomplete data. They backward engineered the project and persisted through months of trial and error. In the over 18 years of business, I have never encountered an organization more committed to achieving a project goal. I highly recommend their services.
Helene B. Helgeland
Great service every time. Professional and skilled developers that keeps on working until the customer are pleased with the result. They always deliver on time, and on spec. Wonderful communication, where they are willing to explain difficult concepts in a friendly and understandable way. We have used them for many different projects, and they have gone above expectations every time. Will definitely be using them again!
Kristene Smith
Mughees and his team are excellent! They have been providing outstanding web development services for our COVID-related project, to assist community members in need. There was no time wasted in getting started, and every request has been fulfilled with professionalism, confidentiality, and a detail-oriented approach. I highly recommend using their services for your next project, and for the long term!
Kevin Brown
I have partnered with Mughees and his team on several projects and have always been very pleased with the quality of work and excellent communication.
Ethan
Lexi Fleming
Seerox helped me with an emergency website situation that resulted in my website being offline and me with absolutely no access. Seerox were fast, reliable and trustworthy and had my website up in no time
Andre Lavell
Mughees is one the best developers we’ve hired. Fast, efficient work and pays attention to every detail of the project.
